Despite being in the midst of Lockdown 3.0, businesses should still do their best to keep up communication with their customers, especially on social media. Not only will this keep your audience informed during these crazy times, but it will also keep the social media platforms happy by keeping an active presence. This is also a good idea seeing as more people are turning to social media in these times!
This may seem tough if your business has had to stop trading for the time being, however, there are so many other ways we can continue communicating with our audience and attract new customers who will be there when you are ready to re-open. Here are a few ideas on how to keep your business active on social media during lockdown (and for after too!).
Your Lockdown Update
This may seem obvious, but it’s worth mentioning just in case! Don’t just drop off the face of the earth – let your customers know what’s going on with your business and how they can continue to support you and pin that post.
For example, if you had a bricks and mortar premises which you had to close but still operate click and collect or online shopping, tell everyone! If you have had to shut completely, again, let your customers know this and keep them updated throughout in line with government guidance.
Go Behind the Scenes
Give a little insight into what happens in the background of your business. Show a work in progress, your workspace, an activity you’re working on, your daily routine – these things all help humanise your brand. You may also consider sharing your brand’s story and your “WHY”. Since social media is about being social, this really helps your audience connect with your brand.
Why not go in-depth with a how-to involving one of your products, services or something relatable? This type of content can be very engaging and fun. Think about some of your most frequently asked questions and address it.
So, share your knowledge and educate your audience. Feeling brave? Go live with it!
Keep reminding your audience why you’re awesome with some of your feedback from your customers! Lockdown shouldn’t stop you from sharing all the wonderful things about your business.
Memes and quotes always do well, as long as they are suitable to your brand and something relatable to the audience. Whether it’s words of encouragement in these times or a bit of humour (and we all need a good laugh right now), these can be fun and something that your audience can make an emotional connection with. But again, make sure they are relevant to your brand and audience!
There is plenty to still celebrate (as you will see in January’s Key Dates for Social Media blog), but it’s not all just about holidays and awareness days. Mark milestones within your business and mention your customers/followers, staff, partners – anything worth shouting about! We all need a little fun and something positive to celebrate right now anyways.
Don’t Forget to Engage with Others
We’re always talking about engaging content, but it doesn’t end there. Be sure to get involved in the conversations you started in the comments (and Facebook in particular love that!). Find relevant hashtags and get in on the conversations there too. Leave genuine, meaningful comments
Review Your Strategy
This is also the perfect time to review your social media marketing strategy too! As mentioned, with so many on social media, connecting with your audience on there is so important. A strategy on how you will do this will make your social media content planning and scheduling a lot easier! Use this time to review your strategy and adjust it to reflect the current situation, trends, the content your audience is consuming, when/how they’re consuming it and more. A strategy is always the first step towards success on social media!
Need help getting started? Get in touch for a free, no obligation social media consultation that will help get you started and answer any questions you may have!