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Key Dates for Social Media - October 2020

Autumn is now here! We just love this time of year and all it brings. Mother nature puts on a show with the changing of the leaves, and there’s nothing better than getting cosy at home with your favourite jumper during the earlier, peaceful evenings.

We know 2020 has been a little bit different, but there is still plenty to celebrate and shout about when it comes to your social media marketing. Here are your key dates for social media in October that are worth having a look at.

Key Dates for Social Media in October

Check out these just for fun dates in October and some ideas to put to your audience.

1st – International Coffee Day – Who else lives off coffee during the day? How do you prefer your brew?

2nd – World Smile Day – Show us your best smile! A smile can make someone’s day, and although masks while out and about at the moment may mean we miss seeing them here and there, let’s show off our smiles virtually.

4th – Vodka Day – Vodka is the world’s favourite spirit. What was traditionally made from potatoes is now crafted in different ways with many different flavours. Are you a vodka fan?

4th – World Animal Day – World Animal Day is to bring awareness of the treatment of animals and improve welfare standards. Learn more about the day and get resources for action here.

5th – World Teachers Day – What a crazy time to be a teacher! They’re doing their absolute best in the circumstances, either in person or virtually. So, thank a teacher today!

6th – World Cerebral Palsy Day – Today is for recognising the 17 million people around the world living with Cerebral Palsy and their families and to build awareness as to what CP and how it’s caused. More info here.

10th – World Mental Health Day – This year, more than ever, we should be talking about mental health and working even more at further reducing the stigma behind it. It’s okay not to be okay! This year’s theme is “mental health for all” and to stand for further action, funding and access to mental health support. Tea & Talk is a yearly event in which invites family, friends and colleagues together (even if virtually) to talk over tea and cake. Find out more and get Tea & Talk resources here.

14th – Dessert Day – Say no more! As if we need an excuse to divulge in our favourite dessert. What’s yours?

16th – World Food Day – Today marks the date of the founding of the Food and Agriculture Organisation within the United Nations. It’s purpose is to help tackle global hunger and to promote awareness and action. Find out more about World Food Day and how you can take action here.

19th – International Gin and Tonic Day – Gin and tonic lovers, this is for you!

20th – International Chefs Day – Today celebrates chefs and their culinary skills! It also serves as a reminder for chefs to be dedicated to passing these skills to the next generation with a focus on healthy eating.

24th – United Nations Day – The UN came into assembly for the first time on this day 75 years ago. To mark the 75th anniversary, this year’s initiative “seeks to spark dialogue and action on how we can build a better world despite the many challenges we face.”

25th – International Artists Day – This is for you, creatives, no matter what the medium you show off your talents and passion! Today is a day to celebrate artists and their work as well as promoting creativity.

26th – Pumpkin Day – Pumpkin season has arrived! It’s extremely versatile, even found in coffees (pumpkin spice latte, anyone?!). It has become a symbol of autumn and Halloween. Are you a pumpkin fan?

31st – Halloween – It’s bound to be a bit different this year, but we can still shout about it and bring those fun Halloween vibes virtually the best we can. Telling spooky stories, murder mysteries, pumpkin carving contests and more…it’s all still to be done for a bit of Halloween fun!

October is also Breast Cancer Awareness Month. Historically, there have been many events surrounding this, but this year, it's up to us to bring awareness digitally, including encouraging women to learn about the signs and symptoms and check themselves.

It's also Cyber Security Awareness Month. It's time to review your security strategy (including disaster recovery) and test it to ensure it is up-to-date and robust enough. This is especially important in these times where ransomware is on the rise and working from home opens security concerns.

Choose What’s Best for You

As usual, we always recommend that you only look at the dates that are most important to your brand and customers and see how you can implement them into your strategy for something that’s just for fun. It can also help you jump onto trending topics and increase that reach!

Need help putting together that social media strategy or content calendar for October and the busy months ahead? We got you! Contact us today for a chat about how we can work with your brand to help get unique, consistent content out for your business.


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