There’s no ignoring the importance of social media marketing for businesses, and in 2022, that may be truer than ever. However, many organisations still haven’t managed to harness its full potential, and a lot of this comes down to a lack of understanding amongst staff of the “how, what, where, when and why” of a healthy social media presence for the brand.
Here’s why social media training can help prepare your business for digital marketing success in 2022.
A Strategic, More Effective Approach
What’s arguably the biggest reason why social media training is essential is that it brings a more strategic approach to your organisation’s social media efforts. Instead of having someone post whenever it’s remembered to do so, social media training gets you creating a do-able strategy that suits your business and audience. This leads the way for a more effective way of communicating with your audience and building those all-important relationships with them that social media is all about. Your team will also get a better understanding on how to measure results and build on them.
Latest Best Practices
What has worked in the past may not necessarily work now. With algorithm changes, new platforms, new features, trends and more, it’s easy to get left behind if you don’t utilise the latest and greatest within your audience and industry. A bespoke social media training session will make sure you get the most up-to-date information when it comes to the latest best practices with social media marketing. So even if you have had training in the past, it may be worth getting a refresher course for you and your staff!
Consistency
When your staff are on the same page when it comes to social media and a strategy is in place, it provides greater brand consistency across the board.
Creativity is Encouraged
Social media training is not just telling you about what to post and when – it is also about encouraging staff to get creative and have fun with it! It’s a great motivator when staff feel they can get involved and is often a catalyst for bringing together great content ideas that set you apart from the rest.
Confidence
Finally, social media training for staff gives everyone more confidence when it comes to creating and posting. Staff members are more likely to share and engage with posts, too!
Ready to Get Learning?
Bespoke social media training for business with Digital Flamingo involves a fun, interactive approach that is completely tailored to your organisation’s needs. Find out more by booking a free, no-obligation consultation to chat about your brand and social media marketing goals.